Our story

Hi! We're Zee and Amit. Our story begins a little over a decade ago, when each of us made aliyah from the United States with our families. We met in high school, and since then we've walked together, hand in hand, through every stage of life: a pre-army mechina year, Amit's enlistment in a special unit, Zee's national service, and our wedding. And then the war broke out.

Amit fought in Gaza for long, hard months, while Zee started her degree in nutrition science. One night, while Amit was deep in combat, Zee took a test and found out she was pregnant. But life's contrasts hit us the very next morning: Amit was badly wounded in battle, together with the rest of his team.

For a long time, our whole world shrank to the size of one rehabilitation room in the hospital. Spending the first trimester like that, living on a hospital ward while everything outside was loud – one moment we were facing the unimaginable fragility of life and loss, and the next we understood that a completely new life had been placed in our hands. That contrast shook us, and it opened our hearts.

Out of the love that grew even stronger when our beautiful daughter was born, we made a promise: that we would grow out of this hardship into something new and stronger. Something that would take the everyday moments of caring for a baby and make them softer, simpler, and about closeness instead of struggle.

That promise became RelliBaby: Israel's first magnetic baby clothing brand. We created it to support you in the small moments that make up the big love. No clumsy buttons, no wrestling with snaps at 3 a.m. – just one gentle "click", and you're back to what really matters.
We're so glad you're here with us.